Design For Life is a luxury scarves and accessories brand founded by Rebecca Slater of Rebecca Recommends in the wake of the devastating earthquake in Nepal in April 2015. With an aim to support local foundations which are working towards rehabilitation and reconstruction post-earthquake, Design For Life sought to tap into the skill set of Nepalese artisans who work with high quality cashmere and other natural materials, which would also help support their livelihoods by earning dignified wages.
To define the identity of Design For Life, we wanted to introduce a concept that was deeply rooted in Nepalese culture but had universal values. A Mandala is a strong, recurring motif with a ritualistic significance in the Nepalese society. In Buddhism, the mandala represents, among many things, a mirror to the divinity that resides within oneself. It’s rich aesthetics feature a circular, symmetrical pattern leads to a central point and represents the cosmos, of beginning and end. We stylized and simplified the mandala to make big, unique motifs but with light outlines so as not to make the overall effect too overwhelming.
PACKAGING AND COLLATERALS DESIGN With every piece of packaging and collaterals we designed and produced for DFL, we wanted to reinforce the image of a ethical, sustainable fashion brand.
Using Lokta, traditional Nepalese handmade paper, was an easy decision, as it is not only one of the most durable and resistant papers to exist in the world, but has a unique organic texture.
Its resistance to tearing, humidity, insects and mildew made it perfect to wrap and protect beautiful DFL scarves without ever having to use any plastic.
With a sleek bamboo stick closure, we introduced a 100% handmade and biodegradable packaging for a brand created to endorse the same values.